In Real Leaders Don't Follow, author Steve Tobak explains how
real entrepreneurs can start, build, and run successful companies in highly
competitive global markets. He provides unique insights from an insider
perspective to help you make better-informed business and leadership decisions.
In this edited excerpt, Tobak reveals the truth behind six popular myths to
help you decide if entrepreneurship is the right road for you.
The entrepreneurial
world has always been about challenging the status quo and questioning
conventional wisdom in search of new and better ways of doing things. That’s
what gave rise, in one way or another, to every great American company. After
all, if you’re just going to follow the pack and do what everyone else is
doing, you may as well just go out and get a job working for someone else.
Today, however,
there's a pervasive and nearly deafening mantra insisting that each and every
one of you should quit your job and become an entrepreneur. The social
collective says that every day you wait brings you closer to a life of poverty
and regret.
But that’s simply
not true. The idea that you can’t have a fulfilling career, be remarkably
happy, and even get rich working for someone else is perhaps the most
ludicrous, disingenuous, and irresponsible myth I’ve ever heard.
Don’t get me wrong:
Entrepreneurship can be incredibly rewarding. Starting your own business may be
the best decision you ever make—but it’s not for everyone. There’s a lot to
consider before you take the plunge, starting with a few myths that are very
much in need of exposure.
Myth 1: Entrepreneurship is the only
way to get rich.
This is a complete
fabrication. Granted, the richest people in America are mostly entrepreneurs or
members of entrepreneurial families, and half of America’s millionaires are
self-employed. But that doesn’t mean they were always self-employed.
Many of them worked for companies before striking out on their own.
Then there’s the
other half of America’s millionaires who are not self-employed.
Hundreds of companies such as Microsoft, Intel, Google, Apple, and Facebook
created hundreds of thousands of millionaires. The truth is, there’s no data or
logic to support the premise that any given person has a better chance of
making more money or getting rich by being self-employed. And the notion that
it’s a simple either-or proposition is a fallacy. You can do both.
Myth 2: Follow your passion or a
cause, not the money.
This is another
myth born of oversimplification. Some people discover what they love to do,
make a living at it, and find fulfillment. Others do what they’re good at and
achieve financial success, and that frees them to pursue their passion. Still
others pursue a passion or a cause with no market, go broke, and wind up having
to do work they don’t enjoy to make ends meet.
While you’ll
probably have a better chance of being happy and successful if you enjoy what
you do for a living, there are lots of other factors that determine whether you
can pull it off. Passion alone won’t pay the bills. Passion and money are both
important. You shouldn’t choose one or the other.
Myth 3: Entrepreneurship is more
fulfilling and will make you happier.
Just about everyone
enjoys doing great work they can be proud of. And you can do that working for a
big company, a small company, or your own company. Fulfillment has absolutely
nothing to do with business ownership. If you want to manage, lead, or run a business,
you’re better off learning the ropes in a good company before starting your
own.
And the last time I
checked, the question of what makes a person happy is pretty subjective. Most
people are actually happier without the headaches, risks, burdens, hurdles, and
uncertainty of having their own company. A lot of people worry too much about
what the popular crowd says they should be doing. I think that’s what’s making
everyone feel guilty and less happy ... but it shouldn’t.
Myth 4: Entrepreneurs have more
freedom, less stress, and no bosses.
If you run your own
business, there’s a good chance you work 24/7 and wear all sorts of hats you’re
not necessarily comfortable with. Work often becomes your life, and the
financial burden can be enormous. There’s nothing wrong with that, but not
everyone feels more freedom and control and less stress that way. Many have the
opposite response.
Besides, everyone
has bosses. Depending on the size and type of company, entrepreneurs may have
to answer to a board of directors, customers, and investors, not to mention
federal, state, and municipal regulators and bureaucrats. Trust me, they can
all be pretty bossy.
Myth 5: Corporate America is evil.
Every corporation
-- even giants like Apple and Walmart -- began as somebody’s startup
or small business. That’s right, a ginormous corporate behemoth is really just
a small business that did really well. So why is entrepreneurship cool, while
corporate America is evil?
I remember one of
the mantras of the Occupy Wall Street movement was, “Corporations are not
people.” Oh, yes, they are. They are run and staffed entirely by people. Every
action they take and decision they make is by and for people. Their investors
and customers are all people or companies that are themselves made up entirely
of people. There is no distinction. Period.
As for companies,
organizations, and governments that behave badly, it’s their leadership that’s
the problem—the people running the show. So if you want to blame someone, blame
the people not "corporate America."
Myth 6: Technology destroyed all the
jobs.
Ever since the
Industrial Revolution we’ve worried about machines taking our jobs and
technology taking over our lives. While outsourcing, offshoring, and technology
have without a doubt changed the job market -- particularly with respect
to manufacturing -- the popular mantra that there are no jobs is simply
untrue.
If technology is
destroying jobs, how do we explain the most lucrative and fastest-growing
industry on the planet, technology? If people can’t find a job, chances are
they lack in-demand skills and education. If anything, I think our families and
educational system have done a poor job of keeping up with the changing market.
There’s also little
doubt that the two big post-millennial recessions had a major impact on a
growing gap between productivity and employment and the decline of median
household income in the U.S. But that time frame also coincides with the advent
of Web 2.0 and the distressingly low labor participation rate among
Millennials.
Contrary to popular
belief, technology is not destroying jobs. That’s a convenient excuse for a
sluggish economy and a government that’s anything but business-friendly. But
the more we behave like drones in a digital hive, the poorer we become. And
that’s entirely by individual choice.
Don’t buy into
popular myths. What you do with your career is your own business. Do what’s
right for you, when it’s right for you. Follow your own path. Everything will
work out fine.
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